D2C and retail brands
Launches, store openings and founder stories pitched to lifestyle, business and city desks at once.
Public Relations · Delhi NCR
PR agency in Delhi
Delhi businesses compete for the attention of the most crowded newsrooms in the country. We find the angle that earns a journalist's time, pitch it to the right desk, and keep going until it runs or we tell you why it will not.
- A story angle built for a specific desk, not a release sent to everyone
- English and Hindi press planned together
- Founder and spokesperson preparation before any interview
- Live links in every report, with earned and paid coverage kept separate
Why businesses in Delhi call us
In Delhi the problem is rarely access to media; it is standing out in it. Every national desk is a short drive away and every one of them is flooded. Businesses here tend to arrive having already tried a press release on their own, or an agency that sent it to a few hundred addresses and reported back with a distribution count. What changes the result is an angle built for one desk at a time, a spokesperson prepared for the follow-up questions, and the persistence to pitch the same story differently to the business page, the city page and the Hindi edition.
Working with Delhi
Our office in Sector 18, Noida is about 45 minutes from central Delhi on the Blue Line or the DND. We come to you for the first brief if that is easier, and most interviews with Delhi journalists happen at the newsroom, by phone or at your office.
Language mix
Delhi needs a bilingual plan more than most cities. The English business press reaches investors and corporate buyers; Navbharat Times and the other Hindi dailies reach the far larger consumer and trader audience. We write for both, not translate one into the other.
Where your story can land
The desks that matter in Delhi.
For Delhi clients, the desks that usually matter are:
- National business press for funding, expansion and leadership stories — Economic Times, Business Standard, Mint, Financial Express
- Delhi city pages of Times of India, Hindustan Times and Indian Express for local launches and consumer stories
- Navbharat Times, Dainik Jagran and Amar Ujala for Hindi readers across Delhi
- PTI and ANI when a story needs national syndication
- Policy, government and trade-body reporters for businesses whose news touches regulation
What we will promise
- The angle, the release, the outreach and the follow-ups
- An honest view of which tier of publication your story reaches
- Interview preparation and coordination
- Live links and a plain report
What we will not
A guaranteed article in a named paper on a named date. Editors decide what runs, which is exactly why readers trust it. If you need guaranteed placement, that is paid content, and we will label it as such.
Who this is for
Businesses we do PR for in Delhi.
Concentrated around Connaught Place, Nehru Place, Okhla, Aerocity, South Delhi and the trading markets of Old Delhi.
Professional services and consultancies
Law, finance and advisory firms building partners' profiles through commentary and bylines.
Restaurants, hospitality and events
Openings and seasonal stories timed to the city desks' calendars.
Education and coaching institutes
Results, new programmes and expert commentary for parents and students reading in Hindi and English.
Trade associations and policy-facing businesses
Positions on regulation and industry issues, pitched to the reporters who cover them.
How a PR engagement runs
Four steps, and you approve two of them.
Find the story
What is genuinely new about the business, and why a journalist's readers would care about it this week.
Plan and approve
Angles, target desks, the release and the spokesperson brief, in writing. Nothing goes out until you approve it.
Pitch and follow up
Named journalists, one desk at a time, with facts, images and a spokesperson ready when they say yes.
Report
Live links, the pitches made and the responses, with any paid placement marked as paid.
Shivam Mishra runs this desk
Co-Founder
You will speak to the person who does the work, not an account manager relaying it. WhatsApp reaches Shivam directly, or call between 10am and 7pm, Monday to Saturday.
Before you ask
Questions we get from Delhi businesses.
What does a PR agency in Delhi charge?
A single announcement is priced as a project; ongoing media relations and founder positioning run on a monthly retainer. The scope sets the price, so we put both in writing after a first conversation rather than quoting a rate card.
We already sent a press release and nothing happened. Why would this be different?
A press release on its own is distribution, not PR. Journalists rarely run a release as it arrives; they run stories. We find the angle a specific desk would want, pitch it to named journalists, prepare your spokesperson, and follow up properly. That is where coverage comes from.
Can you get us into Hindi newspapers as well as English?
Yes. For many Delhi businesses the Hindi dailies matter as much as the English press, and they are often more receptive to local and trade stories. We plan for both.
Do you handle founder interviews and bylined articles?
Yes. Founder profiles, interviews, expert commentary on news in your sector and bylined opinion pieces are a large part of what Delhi clients ask for, especially where the founder is the brand.
Across Delhi NCR
Related pages.
Tell us what you want people to know.
If PR is the wrong spend for your goal, we will say so and tell you what we would do instead.
Get a PR plan