D2C fashion and jewellery
Brands past their first funding or first crore, where a creator try-on does what a catalogue cannot.
Influencer Marketing · Delhi NCR
Influencer marketing agency in Delhi
We find the creators whose audience actually buys what you sell, negotiate the rate, run the campaign and hand you a report. You approve the shortlist and the content — we do everything in between.
- Audience quality checked before anyone is booked
- Rates negotiated against comparable creators, not list price
- Contracts, usage rights and payments handled by us
- One invoice, one point of contact, one report
Campaigns start at ₹50,000. Below that there are rarely enough posts to learn anything from, and we would rather say so than take the money.
Why brands in Delhi call us
Delhi has more creators per square kilometre than anywhere else in the country, which sounds like an advantage until you try to shortlist. Follower counts are the easiest number in the industry to inflate, and a brand paying eighty thousand rupees for an audience that was bought gets nothing back — no sales, and no way to prove what went wrong. We check audience quality before anyone is booked, we benchmark the rate against comparable creators rather than accepting the first number quoted, and we tell you plainly when someone is not worth what they are asking.
Working with Delhi
Our studio is in Sector 18, Noida — roughly 45 minutes from central Delhi on the Blue Line or the DND. Delhi clients who want to sit in on a shoot usually do; those who do not, review cuts remotely and never come out.
Language mix
Delhi campaigns usually run bilingual. Hindi-first creators reach the older, higher-intent buyer in the trading markets; English-first creators reach the South Delhi and Gurgaon-adjacent audience. We split the roster rather than choosing.
Who this is for
Categories we run in Delhi.
Concentrated around Connaught Place, Aerocity, South Extension, Hauz Khas and Nehru Place.
Hospitality and restaurant groups
Multi-outlet operators launching formats, where food creators move covers within days of posting.
Edtech and large institutes
Exam-prep and upskilling brands whose buyers already follow the creators explaining the syllabus.
Clinics and aesthetic chains
Dermatology, dental and wellness groups, where trust in a face matters more than reach.
Home, décor and furniture retail
Long-consideration purchases needing demonstration content across a campaign, not a single post.
The roster
Sourcing is the easy half. Vetting is the job.
We keep our own creator directory and work it constantly — but no directory covers every brief, so anything it does not hold, we go out and source. What does not change is what a creator has to survive before we put them in front of you.
What every shortlisted creator is checked on
- Engagement against follower count. The ratio, not the raw number. A large account with thin engagement costs more and does less.
- Comment quality. Whether the audience writes sentences or emojis. Bought engagement is obvious in the comments before it is obvious anywhere else.
- Audience geography. Whether their followers live where your customers do. A national follower count is worthless to a single-city launch.
- Growth curve. Checked for the vertical spikes that mean followers were bought rather than earned.
- Recent paid posts. How often they post sponsored content, and for whom. A feed of back-to-back ads converts for nobody.
- Rate against comparables. Benchmarked before we negotiate, so you are not paying a premium for a number the creator invented.
You see the findings on the shortlist, including the creators we rejected and why. If we cannot build a roster that we think will work for your budget, we will tell you that instead of spending it.
Creators in Delhi
Delhi is the deepest creator market we work in, across fashion, food, fitness, education and family content, in Hindi, English and Hinglish. For most Delhi briefs the shortlist is a filtering problem rather than a sourcing one.
Coverage
- Nano through to celebrity tiers
- Instagram, YouTube and LinkedIn
- Hindi, English and regional language
- Contracting, usage rights and payments handled
How a campaign runs
Four steps, and you approve two of them.
Brief
What you sell, who buys it, and what this campaign has to achieve. Not a form — a conversation.
Shortlist
Creators with audience checks attached and a rate against each. You approve the list before anything is booked.
Content
Briefs written, content produced, and every post through your approval before it goes live.
Report
Reach, engagement, saves and clicks, with what could not be measured marked as such rather than estimated.
Divanshu Gupta runs this desk
Influencer Marketing Lead
You will speak to the person who does the work, not an account manager relaying it. WhatsApp reaches Divanshu directly; the number below is our main line, answered 10am to 7pm, Monday to Saturday.
Before you ask
Questions we get from Delhi brands.
What does an influencer campaign cost in Delhi?
The creator fee is the bulk of it, and it varies enormously — a nano creator with a tight local audience may cost a few thousand rupees a post, while a well-known Delhi food creator can cost more than a small shoot. Our fee sits on top of that and covers sourcing, vetting, negotiation, briefs, approvals and reporting. Tell us the goal and a budget range and you will get an indicative plan, not a call invitation.
Can you find creators who post in Hindi?
Yes, and for a lot of Delhi categories they outperform English creators outright. Retail, food, coaching and healthcare buyers in the city respond better to Hindi content. We shortlist by the language your customer actually uses, not by what looks better in a deck.
Do you work with small Delhi businesses or only large brands?
Both. A single-store retailer running a festive push and a funded D2C brand running a launch need the same discipline, just at different scale. Smaller budgets usually mean more creators at a lower tier, which often performs better per rupee.
How do you check a creator is not buying followers?
We look at engagement relative to follower count, the ratio of comments to likes, audience geography, follower growth curves for unnatural spikes, and the quality of the comments themselves. Bought audiences fail at least one of those tests. We share what we find before you commit budget.
Tell us what you are launching.
If influencer marketing is the wrong spend for your goal, we will say so and tell you what we would do instead.
Get a creator plan