Fintech, BFSI and insurance
Compliance-sensitive categories where every claim in a creator script has to be approved before it is filmed.
Influencer Marketing · Delhi NCR
Influencer marketing agency in Gurgaon
Vetted creators, negotiated rates, approvals handled, and a report written in numbers your marketing head can defend upward. We run the campaign; you keep the sign-off.
- Audience quality checked before anyone is booked
- Rates negotiated against comparable creators, not list price
- Contracts, usage rights and payments handled by us
- One invoice, one point of contact, one report
Campaigns start at ₹50,000. Below that there are rarely enough posts to learn anything from, and we would rather say so than take the money.
Why brands in Gurgaon call us
Gurgaon buyers are usually not first-timers. There is a marketing team, an approval chain, and someone who will ask what the last agency actually delivered for the spend. That changes the job: less persuasion about whether creators work, more rigour on selection, contracting and measurement. We write briefs that survive a legal review and reports that do not need rewriting before they go upstairs.
Working with Gurgaon
We come to you for briefs and reviews — Cyber City and Golf Course Road are about an hour from the studio. Shoots happen in Sector 18, Noida, and most Gurgaon clients send a marketing lead for the first day and review remotely after that.
Language mix
Gurgaon campaigns skew English-first, but the highest-performing rosters we build for the city are usually mixed. Hindi and Hinglish creators reach a far larger NCR audience at a lower cost per view, and excluding them on instinct is one of the more expensive habits in this market.
Who this is for
Categories we run in Gurgaon.
Concentrated around Cyber City, Golf Course Road, Sohna Road, Udyog Vihar and the DLF phases.
Premium D2C and lifestyle
Brands whose customer already follows the creator they are about to be sold by.
Restaurants, hotels and nightlife
Cyber Hub and Golf Course Road venues, where food creators drive covers within days of posting.
Luxury and commercial real estate
High-ticket, long-cycle purchases that need walkthrough content and credible local voices.
India launches for global brands
First-market entries that need a creator roster built from nothing, fast.
The roster
Sourcing is the easy half. Vetting is the job.
We keep our own creator directory and work it constantly — but no directory covers every brief, so anything it does not hold, we go out and source. What does not change is what a creator has to survive before we put them in front of you.
What every shortlisted creator is checked on
- Engagement against follower count. The ratio, not the raw number. A large account with thin engagement costs more and does less.
- Comment quality. Whether the audience writes sentences or emojis. Bought engagement is obvious in the comments before it is obvious anywhere else.
- Audience geography. Whether their followers live where your customers do. A national follower count is worthless to a single-city launch.
- Growth curve. Checked for the vertical spikes that mean followers were bought rather than earned.
- Recent paid posts. How often they post sponsored content, and for whom. A feed of back-to-back ads converts for nobody.
- Rate against comparables. Benchmarked before we negotiate, so you are not paying a premium for a number the creator invented.
You see the findings on the shortlist, including the creators we rejected and why. If we cannot build a roster that we think will work for your budget, we will tell you that instead of spending it.
Creators in Gurgaon
Gurgaon creators cluster around food, fitness, fintech commentary, luxury lifestyle and corporate content, with a high proportion of English-first profiles — useful for premium positioning, expensive if used alone.
Coverage
- Nano through to celebrity tiers
- Instagram, YouTube and LinkedIn
- Hindi, English and regional language
- Contracting, usage rights and payments handled
How a campaign runs
Four steps, and you approve two of them.
Brief
What you sell, who buys it, and what this campaign has to achieve. Not a form — a conversation.
Shortlist
Creators with audience checks attached and a rate against each. You approve the list before anything is booked.
Content
Briefs written, content produced, and every post through your approval before it goes live.
Report
Reach, engagement, saves and clicks, with what could not be measured marked as such rather than estimated.
Divanshu Gupta runs this desk
Influencer Marketing Lead
You will speak to the person who does the work, not an account manager relaying it. WhatsApp reaches Divanshu directly; the number below is our main line, answered 10am to 7pm, Monday to Saturday.
Before you ask
Questions we get from Gurgaon brands.
Our legal team has to approve creator content. Can you work that way?
Yes, and it is normal for fintech and BFSI clients. We build the approval stage into the timeline rather than treating it as a delay: scripts go to your team before filming, and the contract with the creator makes approved-copy-only an obligation, not a request.
How do you measure whether it worked?
Reach, engagement, saves and shares from platform data, plus link clicks and conversions through tracked links or codes where the product allows it. We report what was actually measured and mark what could not be, rather than presenting an earned-media-value figure as though it were revenue.
We have worked with an influencer agency before and it underdelivered. What is different?
Usually the failure is at selection, not execution — creators chosen for follower count, booked at list price, briefed loosely. We vet audiences before booking, negotiate against comparable rates rather than the first number quoted, and put deliverables and reposting rights in writing. You see the shortlist and the reasoning before anything is committed.
Do you handle creator contracts and payments?
Yes. Contracting, usage rights, exclusivity windows and payment all sit with us. You receive one invoice rather than settling with a dozen individuals.
Tell us what you are launching.
If influencer marketing is the wrong spend for your goal, we will say so and tell you what we would do instead.
Get a creator plan