D2C and consumer brands
Launches and festive pushes using creators across all three cities, with the mix set by where sales come from.
Influencer Marketing · Delhi, Noida and Gurgaon
One team for creator campaigns across Delhi, Noida and Gurgaon. We find creators whose audience actually buys what you sell, check them before anyone is booked, negotiate the rate, run the campaign and report what really happened.
Campaigns start at ₹50,000. Below that there are rarely enough posts to learn anything from, and we would rather say so than take the money.
Delhi NCR is one creator market split across three very different cities. Delhi has the deepest pool of fashion, food and family creators; Noida leans towards tech, education and gaming; Gurgaon towards fintech, luxury and corporate content. Most campaigns that underperform here do so because the roster was built from one city's creators for a customer who lives in another, or because follower counts were taken at face value. We plan the roster around where your buyers actually are, and check every creator's audience before your money is committed.
Our studio is in Sector 18, Noida, within an hour of most of the region. Shoots happen there or on location, briefs happen at our office or yours, and creators who can come to the studio save you a travel fee.
Most NCR rosters work best mixed. Hindi and Hinglish creators reach the larger audience at a lower cost per view; English-first creators carry premium positioning. We split the roster by what each part of the campaign needs to do.
Who this is for
Concentrated around Delhi, Noida, Greater Noida, Gurgaon, Ghaziabad and Faridabad.
Launches and festive pushes using creators across all three cities, with the mix set by where sales come from.
Multi-city openings where local food creators move covers within days of posting.
Project walkthroughs along the Expressway, Dwarka and Golf Course Road, cut for every platform.
Student and parent audiences reached through the educators they already follow.
A few credible LinkedIn and YouTube voices rather than Instagram reach that never converts.
The roster
We keep our own creator directory and work it constantly — but no directory covers every brief, so anything it does not hold, we go out and source. What does not change is what a creator has to survive before we put them in front of you.
You see the findings on the shortlist, including the creators we rejected and why. If we cannot build a roster that we think will work for your budget, we will tell you that instead of spending it.
Across the region we work with nano creators through to celebrity tiers, in Hindi, English and Hinglish. Delhi supplies most of the lifestyle depth, Noida the tech and education voices, Gurgaon the premium and corporate profiles. Briefs that need something our directory does not hold, we source.
How a campaign runs
What you sell, who buys it, and what this campaign has to achieve. Not a form — a conversation.
Creators with audience checks attached and a rate against each. You approve the list before anything is booked.
Briefs written, content produced, and every post through your approval before it goes live.
Reach, engagement, saves and clicks, with what could not be measured marked as such rather than estimated.
Co-Founder
You will speak to the person who does the work, not an account manager relaying it. WhatsApp reaches Divanshu directly; the number below is our main line, answered 10am to 7pm, Monday to Saturday.
Before you ask
Yes, and most NCR campaigns are planned that way. The roster is weighted towards the cities your customers actually live in, rather than spread evenly because the map says Delhi NCR.
Creator fees make up most of it and vary widely by tier and category. Our fee sits on top and covers sourcing, vetting, negotiation, briefs, approvals and reporting. Tell us the goal and a budget range and you will get an indicative plan.
Every shortlisted creator is checked for engagement against follower count, comment quality, audience geography, growth spikes and recent paid posts. You see what we found, including who we rejected and why, before anything is booked.
Yes. Coverage gives a launch credibility and creators give it reach, and the two make each other easier to sell. We run both from the same team.
If influencer marketing is the wrong spend for your goal, we will say so and tell you what we would do instead.
Get a creator plan